If you were ever curious as to why I do this…then allow me to explain. I do this because this is what I love to do, this is what I am good at, perhaps the only thing I’m good at. I find myself just as concerned (if not more) about the clients expectations with regards to their vision, and ultimate realization of their product, more than I could put into words; as anyone in this line of work should. Perhaps you say to yourself, “well that’s just crazy, it’s just a job, so get it done as fast as possible and move on”. Here’s the problem…that, is half ass work. If you are not concerned with the integrity of the clients product, then how on earth could you expect them to trust you with the hopes and aspirations that they have for the future of their line of clothing or brand of service? There is something to be said about having a client tell you that things turned out just as, if not better, than they originally anticipated. It’s a great feeling, a feeling that you can only achieve by genuinely be concerned with the quality, and subsequent praise that you receive for the work you do. This is what I do, I do it for you, I do it for me…I do it for everyone who ever wanted to know that there really are people out there who care just as much about their work, as they do.

Written by Frank Rizzo